#Lenticular Material Movie Studios Produced#

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Lenticular Material Movie Studios Produced

There have been several major films that haveВ released a double sided poster such as Breakfast at TiffanyвЂ™s in 1961 and Zulu in 1964.WhenВ the National Screen Service (NSS) relinquished their control of paper distribution back to the movie studios, theyВ started eliminating sizes and restructuring paper distribution, the concept of double-sided printingВ rose again.В In the mid-1980вЂ™s, the movie studios reduced their distribution overheads by eliminating window cards, inserts, half sheets and drastically cut back on larger posters.В At the same time, the movie studios startedВ producing more expensive double-sided posters that producedВ a more realistic look to the viewer.Movie studios produced both single-sided and double-sided posters. Looking to find out about the different types and styles of movie posters? You have come to the right place, here will find information and examples of different stylesВ of posters such as Advance/Teaser, Final, Characters, etc and types such as Double/Single Sided, Lenticular, Limited Edition, etc.The concept of double-sided printing is nothing new and the movieВ industry had experimented with the concept as far back as the 1950s. This provides very high-resolution print quality and guaranteed consistency across the entire width of the sheet, from 8 to 33 mils thick.Details> 1.

This is why the artwork on the front is more colourful and detailed than the reverse print on the back.Double-sided movie posters are extremely popular with many collectors of newer materials. The movie poster is then reversed and run back through the presses at a reduced colour intensity, such as 30% to 40% of the initial colour. As the posters have a reverse imageВ on the back, the double-sided printing technique gives a more vivid look to the poster with deeper colours and a brighter image when a light is placed behind it.The doubled-sided movie poster is the result of a very expensive printing process which involves running the initial negative through the printing presses at a normal colour intensity. These posters are then displayed in light boxes inside and outside cinemas. Double-sided movie posters are normally printed on a slightly thicker paper thanВ single-sided movie posters. The artwork on the back is reversed and produced in a lighter shade.

See how the back has less colour intensity whenВ compared to the front and the image is reversed which enables the image to produce more vivd results when used in a light box. The poster may contain two different versions of the same artwork for the same movie, or, in some cases, the artwork is from two different movies and completely different on each side.See below for an example of aВ double sidedВ poster for the film, Avatar, showing the front and back of the poster. HoweverВ in this case, the backside of the poster is not just a lighter version of the frontвЂ™s artwork they can have completely different artwork on each side. For more information about reproductions and reprints see our article on Movie Poster Authentication.Some video posters have beenВ referred to as double-sided.

Some of theВ styles used for advance andВ teaser movie posters include: Sometimes teaser posters are issued long in advance ofВ a film goingВ into production (teaser posters for cancelled projects are historically informative and due to their rarity valuable), they are generally issued duringВ movieВ development. The purpose is to raiseВ awareness and generate hype for the film. AВ tagline may or may not be included. They are designed without revealing too much information such as the plot, theme and/or characters.

The final poster shows all the main characters from the movie, a slightlyВ different angle on the same fight scene in the advance but lacks the tagline.However, there hasВ been exceptions such as, DisneyвЂ™s release of Snow White and the Seven Dwarfs (example shown left) where the studio issued a new one sheet which contained the banner вЂ™50th AnniversaryвЂ™ at the bottom. See how the teaser lacks any information for the plot and theme but included the films title and a tagline, where as, the advance starts to build on theВ story showing a fight scene from the movie and includes the movies tagline. Sometimes more than oneВ style ofВ a main or finalВ posters isВ produced, however this is very much dependent upon the movies titleВ and budget.See below for an example of a teaser poster, advance poster and the final poster for Rogue One: A Star Wars Story, released in 2016. The included on theseВ detail with generally includeВ names of the film stars, the moviesВ tagline, production crew information and the distributors information. It contains more information than a teaser or advance movie poster.

There have been occasions previously where an anniversary poster contains originalВ artwork which was created at the time of the movies release but was never used. They normally contain beautiful artwork and some are even printed on gold or silver mylar. Incidentally, Disney then licensed the poster forВ commercial saleВ to the generalВ public.Anniversary postersВ are by their very nature a testament to the popularity of aВ particular film. In this case, it isВ considered to be a вЂre-issue/re-releaseвЂ™ and not an anniversary poster, even though it contains the Anniversary banner.

This generallyВ occurs when a movie isВ first introduced to a foreign film festival, such as the Cannes Film Festival in France. The posterвЂ™s original artwork is usually changed or reduced inВ size toВ accommodate the award.There have been casesВ whereВ a poster may contain a notation of an award and still be an original issue. The image on the left shows the original UK quad released for the title and following it nominations and subsequent awarding the poster was re-released highlighting its 12 Academy Award nominations, 3 Golden Globe Awards and 8 BAFTA nominations.Since these awards are usually given to films after they are released toВ cinemas, any material containing an awards reference that are re-released to the cinemasВ are considered by collectors to be re-issues/re-releases and not original movie paper, however, they still remain collectible in their own right. An example can be seen below in the posters released for the film, The Revenant.

These materials are considered to be original and can command a higher price than the standard issued material.В If a film receives a smaller industry award i.e.